FACTORS AFFECTING EMPLOYEE LOYALTY AT MOBILY

FACTORS AFFECTING EMPLOYEE LOYALTY AT MOBILY内容摘要：

Örgütsel Davranış Araştırmaları Dergisi Journal Of Organizational Behavior Research 25289705 Cilt / Vol.: 6, Sayı / Is.: 1, Yıl/Year: 2021, Sayfa/Pages: xx-xx FACTORS AFFECTING EMPLOYEE LOYALTY AT MOBILY Osama suliman AL-JAMEEL1, Bassem SALHI 2* 1 Assistant, Department of Management, College of Business Administration (CBA) Majmaah University, Majmaah, Saudi Arabia. 2* Associate Professor, Department of Accounting, College of Business Administration (CBA) Majmaah University, Majmaah, Saudi Arabia. *Corresponding Author E-mail: b.salhi@mu.edu.sa ABSTRACT Mobily Telecom Company is the second-largest telecom company in Saudi Arabia. Mobily is the brand name used by the company for the services it provides to its customers. The telecommunication industry is growing and a large number of competitors are entering the market. So it is becoming of crucial importance for the company that it must develop-strategies for retaining the best and professional employees so that the company can obtain a sustainable competitive advantage in the industry. The dependent variable in the study is employee loyalty and the independent variables are Human Relations, Personal development, human resource practices, and competencies. A primary research approach is used for collecting data, and a quantitative research approach is used for collecting data from 100 employees. The results of the study show that there is no impact of competencies, human relations, and personal development on employee loyalty with the organization, and only human resource management practices have a direct impact on employee loyalty. Keywords: Employee loyalty, Employee retention, Personal development, HR practices. INTRODUCTION Cite references in the text by name and year in parentheses. 1. The short references within the text are given wholly or partly in round brackets. 2. Use only the surname of the author followed by a comma and the year of publication. Include page, chapter, or section numbers if you need to be specific. The abbreviation for the page is p. and the abbreviation for pages is pp. Geliş tarihi/Recieved: xx.xx.2021 – Kabul tarihi/Accepted: xx.xx.2021 – Yayın tarihi/Published: xx.xx.2021 2 Örgütsel Davranış Araştırmaları Dergisi Journal of Organizational Behavior Research Cilt / Vol.: 6, Sayı / Is.: 1, Yıl/Year: 2021, Sayfa/Pages: xx-xx 3. No distinction is made between books, journal articles, internet documents, or other formats except for electronic documents that do not provide page numbers. In this instance, use the paragraph number, if available, with the abbreviation para. 4. Citations in the text can either be placed at the end of a sentence in parentheses (brackets) or the author's name may be included in the text, and just the date and additional information placed within the brackets. e.g. Book: (Kline, 2000, pp. 26-27), Journal and conference article: (Foo & Kelso, 2001, p. 222) or Foo and Kelso (2001) showed….., (Foo et al., 2001, p. 222), Others: (see Munro, 1999, para. 12), More than one work cited: (Haddon, 1999; Larsen, 1991). In today’s organizations, there is a great need of implementing new, effective, and efficient resources so that these organizations can increase their output while reducing the cost of the business. The most common resource being held by the organizations is the human resource and in today’s competitive environment the organizations have to strongly focus on retaining the best employees with the company. The increasing competition in the market led the companies to develop strategies for increasing employee loyalty and to retain the best employees in the company. Employee feedback and ideas are an invaluable resource to help to understand the current dynamics of the workplace and also identify training requirements or learning activities (Haider et al., 2018; Moghaddam and Dehkhodania, 2019). The basic purpose of this study is to determine factors affecting employee loyalty in organizations. Loyal employees are considered as the assets of the company as they ensure a low turnover rate for the company (Baghaei et al., 2020). Retaining employees is one of the crucial issues faced by the organization of the world because the cost of recruiting new employees is very high. Some of the studies have indicated the direct link between employee loyalty and organizational performance (Chen et al. 2002; Salanova et al., 2005; Yee et al., 2010). Organizations can achieve a competitive position in the market based